Giving Tuesday is the Tuesday after Thanksgiving and is a day that encourages everyone to take part in charitable giving. The EHE Foundation in the USA and the EHE Rare Cancer Charity in the UK both secured sponsors who offered to match all donations up to a total raised. That gave our members a huge incentive not only to donate, but to also mobilise their contact bases and encourage engagement with the campaigns.
The initial offers to match were for a fabulous $20,000 in the USA and £10,000 in the UK.
The campaigns were launched and we held our breath. What happened next amazed us. The support from our members and the public was huge, both in the USA and the UK. Our targets were smashed with the UK raising over £100,000 in just over 10 days while America raised over $60,000 in a week. That combined total will, for example, pay for two years of a post doc researcher in Dr Rubin’s laboratory! Of course we could not have done that without the generosity of our matching donors, or all those individuals and companies that also donated.