Each year, following Black Friday and Cyber Monday, Giving Tuesday represents a global day where people are encouraged to make donations to causes that are important to them. The EHE foundations have enjoyed wonderful support on these occasions, not only from generous individual donations, but from wonderful individuals and companies that have committed to match the funds raised. This has a huge effect, not only doubling funds raised but also encouraging even greater engagement from grass roots fundraisers.
The EHE Rare Cancer Charity also ran a matched funding event on Giving Tuesday. Jeff Collins, trustee of the charity explained:
“We were delighted to be able to announce that one fantastic donor had again offered to match all funding that the charity raised, up to £10,000. Recognising however that limiting this offer to Giving Tuesday, 30 November only, could be very limiting for a small charity, the donor agreed to extend the offer to include all fundraising completed between the end of November and the end of the year!!”
The charity was so grateful for this amazingly generous offer. But to benefit from this matching the charity needed to raise those funds, with the chance to raise £20,000 if they could raise £10,000 themselves. The call therefore went out to all the charity’s supporters to seek their assistance, including sharing the campaign as widely as possible.
Once again the charity’s supporters were not found lacking, with funding coming in from multiple sources. So at the end of the year, Hugh Leonard, Chair of Trustees, was able to confirm some great news:
“You guys, your families and all your brilliant supporters once again stepped up to the plate. You raised £10,000, exactly, thanks to a final top-up donation from Cheryl Cotton in memory of Chris. A special shout out to Kelly for her brilliant pub quiz (£1,075), Hazel (£1,000 donation from work) and Sarah (£1,850 from her annual charity lunch). Our text donations raised £185. The rest came from a stream of generous donations through Just Giving. All in all an amazing effort from you all. We want to thank all those who donated, and our special donor who offered matched-funding. We can only achieve what we do because of people like you. Thank you!”